Should you protect your loans and credit cards with PPI?
Reno Charlton | Published 10/15/2007 | Credit | Unrated
Should you protect your loans and credit cards with PPI?
PPI, or Payment Protection Insurance, is a type of protective insurance cover that is offered with different types of finance, such as credit cards, store cards, and loans. This cover is designed to cover repayments on your loan or card for a specified period of time in the event that you are unable to work and make repayments for a certain period due to sickness, accident, or redundancy.
This type of insurance can prove invaluable to borrowers, offering peace of mind and financial protection in the event that you cannot keep up with your loan and credit card repayments. Nobody knows what fate has in store, and losing your job or finding yourself unable to work for a while due to sickness or an accident can leave you financially crippled, which can make keeping up with loan and credit card repayments impossible. Of course, if you do start missing your repayments you face damaging your credit as well as more severe action such as court proceedings � not to mention the added stress and worry at an already difficult time.
When you take out PPI your repayments will be covered for a set period, which will be specified in your policy, if you cannot work and make your repayments through redundancy, sickness, or an accident. This means that you won�t have to worry about how you are going to make repayments on your debts � instead, you can focus on getting yourself back on your feet, or getting another job, whilst your insurance cover takes care of your repayments.
However, there are some things that you should remember about payment protection insurance cover. This includes:
- PPI is not suited to everyone that takes out finance � for example, if you are self employed there is little point taking out a policy that protect you against redundancy because you will never be able to benefit from it
- PPI is not compulsory, although some lenders may make it sound as though it is. It is an optional form of cover, and you should never feel forced to take it out if you do not wish to do so.
- You do not have to take PPI from your lender. You can shop around, as the cost of cover can vary widely from one provider to another. Therefore, if your lender is offering a policy that seems quite pricey but you don�t want to be without this cover make sure you compare different policies before you make a decision.
________________________________________
Reno Charlton, award-winning writer, shares her financial expertise as a contributing columnist for Credit Card Comparison - Compare Credit Cards and Personal Loan Comparison - Compare Loans.
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Tuesday, May 18, 2010
Hiring a Financial Advisor
by: Jay Moncliff
When hiring a financial advisor you don’t want to simply hire someone who looks like they know what they are doing, but rather a financial advisor that knows what they are doing and has proof. You will need to ask your potential financial advisor several questions in order to get a real feel of whether this financial advisor is skilled or has no clue how to advise you on money matters. You will be able to find a financial advisor who is going to really help you with your finances by simply asking the following questions.
First of all, you want to ask the potential financial advisor what kind of education he/she has. This is important because a quality financial planner will have educating supporting this field of work, as well as credentials, continuing education certificates and the like. You will also want to ask what kind of experience the individual has as a financial advisor and how long the individual has been working as a financial advisor. This information will enlighten you as to the type of financial planner you are considering hiring.
Another question that should be offered to the potential financial advisor is how they receive payment. Does this particular financial advisor charge an hourly rate, work only on commission, or have some other fee schedule? You will need to know up front how the financial planner plans on billing you before you agree to let them advise you on your finances.
Asking the financial advisor for referrals, especially past clients, is a great way to know if the financial advisor is for real and has been successful with other clients. If the financial advisor does not have any referrals, you might be skeptical about this particular financial advisor.
Finally, ask the financial advisor to give you an outline of what will be covered and how he/she can help you reach your financial goals. An experienced financial advisor will be able to tell you several topics he/she will want to cover with you.
by: Jay Moncliff
When hiring a financial advisor you don’t want to simply hire someone who looks like they know what they are doing, but rather a financial advisor that knows what they are doing and has proof. You will need to ask your potential financial advisor several questions in order to get a real feel of whether this financial advisor is skilled or has no clue how to advise you on money matters. You will be able to find a financial advisor who is going to really help you with your finances by simply asking the following questions.
First of all, you want to ask the potential financial advisor what kind of education he/she has. This is important because a quality financial planner will have educating supporting this field of work, as well as credentials, continuing education certificates and the like. You will also want to ask what kind of experience the individual has as a financial advisor and how long the individual has been working as a financial advisor. This information will enlighten you as to the type of financial planner you are considering hiring.
Another question that should be offered to the potential financial advisor is how they receive payment. Does this particular financial advisor charge an hourly rate, work only on commission, or have some other fee schedule? You will need to know up front how the financial planner plans on billing you before you agree to let them advise you on your finances.
Asking the financial advisor for referrals, especially past clients, is a great way to know if the financial advisor is for real and has been successful with other clients. If the financial advisor does not have any referrals, you might be skeptical about this particular financial advisor.
Finally, ask the financial advisor to give you an outline of what will be covered and how he/she can help you reach your financial goals. An experienced financial advisor will be able to tell you several topics he/she will want to cover with you.
How Can I Start a Small Business?
by: Kaye Z. Marks
These days, home based businesses are thriving. Owe it to the growing complexity of big companies, most people now favor the simple and direct services of a home based business. Starting a home-based business is not as complicated as you think it is. You just have to follow certain steps to be able to establish one that actually makes money. The following covers the most important points that you will need to consider as you try your hand in home based business.
1. Create a plan – Most people who venture into home business think that they do not need a plan. They surmise that all they need to have is a good product and people will start buying. I hate to disappoint them but building a home business is not like building a field of dreams – even if you build it, people might not come at all. It is therefore important to have a plan even if it might be the only one who will ever read it. This document serves as your Bible. It should lay out how you want to achieve your goal and the strategies that you are willing to undertake.
2. Establish your identity – The identity that your business will have depends entirely on the amount of resources that you are willing to infuse. If you can manage it on your own, you can have it all for yourself as in a sole proprietorship. However, if you need to have a partner or partners, then you can run like a partnership or a corporation. Doing it alone or with partners have its own advantages and disadvantages. You have to carefully study this aspect because this can make or break businesses.
3. Accomplish all legal documents – It is important that you have all the permits and licenses to operate your business. Do not be blasé about this. Some home businesses leave this until after they get in legal problems. Focus on these things up front before even attempting to operate your business.
4. Acquire your equipment – Based on your plan, get the equipment you need. If you are into baking, you can now start looking for your oven, mixer, trays, etc. If you are in the poster printing business, you can look at printers, computers, software programs, etc.
5. Develop your marketing strategy – To sell, people must find out about you. You can do this by using marketing collaterals. You can try the traditional way like poster printing, flyers, brochures or you can explore the power of websites. The most important thing for you to do is to treat your business as if you are going to the office. You have to stick to a routine, a schedule if you like. Yes, you can doze of an hour or more after a late night. However, are you going to do this if you are employed in an office setting? Bottom line is to be professional about how you conduct your business at home even if your office is the room beside your bedroom
by: Kaye Z. Marks
These days, home based businesses are thriving. Owe it to the growing complexity of big companies, most people now favor the simple and direct services of a home based business. Starting a home-based business is not as complicated as you think it is. You just have to follow certain steps to be able to establish one that actually makes money. The following covers the most important points that you will need to consider as you try your hand in home based business.
1. Create a plan – Most people who venture into home business think that they do not need a plan. They surmise that all they need to have is a good product and people will start buying. I hate to disappoint them but building a home business is not like building a field of dreams – even if you build it, people might not come at all. It is therefore important to have a plan even if it might be the only one who will ever read it. This document serves as your Bible. It should lay out how you want to achieve your goal and the strategies that you are willing to undertake.
2. Establish your identity – The identity that your business will have depends entirely on the amount of resources that you are willing to infuse. If you can manage it on your own, you can have it all for yourself as in a sole proprietorship. However, if you need to have a partner or partners, then you can run like a partnership or a corporation. Doing it alone or with partners have its own advantages and disadvantages. You have to carefully study this aspect because this can make or break businesses.
3. Accomplish all legal documents – It is important that you have all the permits and licenses to operate your business. Do not be blasé about this. Some home businesses leave this until after they get in legal problems. Focus on these things up front before even attempting to operate your business.
4. Acquire your equipment – Based on your plan, get the equipment you need. If you are into baking, you can now start looking for your oven, mixer, trays, etc. If you are in the poster printing business, you can look at printers, computers, software programs, etc.
5. Develop your marketing strategy – To sell, people must find out about you. You can do this by using marketing collaterals. You can try the traditional way like poster printing, flyers, brochures or you can explore the power of websites. The most important thing for you to do is to treat your business as if you are going to the office. You have to stick to a routine, a schedule if you like. Yes, you can doze of an hour or more after a late night. However, are you going to do this if you are employed in an office setting? Bottom line is to be professional about how you conduct your business at home even if your office is the room beside your bedroom
Monday, May 17, 2010
Foreign Currency Trading, What The Hype Is All About
When you're thinking about getting involved within the Foreign exchange robotic you should know you are sending money to be invested with different countries. That is finished to prop up the investments of individuals involved in sure forms of hedge funds, and in the markets overseas. The foreign exchange market may have your cash invested in one market someday, and the next day your money is invested in one other country. The day by day modifications are decided by your dealer or monetary institution. When reading your statements and studying extra about your account, you will find that every sort of forex has three letters that will signify that currency.
For example, the United States dollars is USD, the Japanese yen is JPY, and the British pound sterling will learn as GBP. You will also find that for each transaction in your account itemizing you will notice info that appears like this: JPYzzz/GBPzzz. Which means that you took your Japanese yen money and invested it into something within the British pound market. You'll find many transactions from one foreign money to another you probably have cash that is scattered via out the Forex robotic . Forex robot buying and selling by funding administration firms are the companies you possibly can belief along with your money. You wish to find a firm that has been dealing with automated foreign exchange softwaresince the early seventies, and never someone simply new on the block so that you get probably the most to your hard-earned money. It can be crucial that you just watch out for companies which are popping up online, and often occasions from international international locations which might be stating they can get you involved in the Foreign exchange robotic and trading. Learn the effective print, and know whom you're dealing with for the best possible protection. In case you are fascinated about buying and selling on the forex market, you will discover limits for investing are totally different from firm to company. Usually times you will be taught that you just need a minimum of $250 or $500 whereas different firms will want $a thousand or $10,000. The corporate you're dealing with will set limits in how much it's essential to open an account with their company. The scams which might be online will inform you, that you just only want a $1 or $5 to open an account, however you need to study extra about that company and where they are doing enterprise before investing any cash, this is in your own protection whereas dealing in automated forex softwareand markets online.
By: John Andrews
When you're thinking about getting involved within the Foreign exchange robotic you should know you are sending money to be invested with different countries. That is finished to prop up the investments of individuals involved in sure forms of hedge funds, and in the markets overseas. The foreign exchange market may have your cash invested in one market someday, and the next day your money is invested in one other country. The day by day modifications are decided by your dealer or monetary institution. When reading your statements and studying extra about your account, you will find that every sort of forex has three letters that will signify that currency.
For example, the United States dollars is USD, the Japanese yen is JPY, and the British pound sterling will learn as GBP. You will also find that for each transaction in your account itemizing you will notice info that appears like this: JPYzzz/GBPzzz. Which means that you took your Japanese yen money and invested it into something within the British pound market. You'll find many transactions from one foreign money to another you probably have cash that is scattered via out the Forex robotic . Forex robot buying and selling by funding administration firms are the companies you possibly can belief along with your money. You wish to find a firm that has been dealing with automated foreign exchange softwaresince the early seventies, and never someone simply new on the block so that you get probably the most to your hard-earned money. It can be crucial that you just watch out for companies which are popping up online, and often occasions from international international locations which might be stating they can get you involved in the Foreign exchange robotic and trading. Learn the effective print, and know whom you're dealing with for the best possible protection. In case you are fascinated about buying and selling on the forex market, you will discover limits for investing are totally different from firm to company. Usually times you will be taught that you just need a minimum of $250 or $500 whereas different firms will want $a thousand or $10,000. The corporate you're dealing with will set limits in how much it's essential to open an account with their company. The scams which might be online will inform you, that you just only want a $1 or $5 to open an account, however you need to study extra about that company and where they are doing enterprise before investing any cash, this is in your own protection whereas dealing in automated forex softwareand markets online.
By: John Andrews
Friday, May 14, 2010
The 8 C's Of Small Business Management
by: Simon Kenny
It’s an unfortunate fact of commercial life that the world of business does not have a unifying theory of everything. Each situation is different and poses different challenges and opportunities for everyone engaged in the business world. Were there to be a template that all small businesses could use then life would be fantastically easy and the rewards bountiful for all. However the economics of the marketplace and human factors dictate that this is an impossible scenario and that those business people that “play the game well” will have heightened success when compared to those that do not. The purpose of this article is to outline eight basic principles that can be used in every small business during the current economic climate to maximise the chances of current and future commercial success. Each of these principles is discussed in depth in other articles; the key to reading this article is to provide small business owners with a checklist and a brief explanation of why each principle is important. The list is by no means exhaustive but it is this writer’s view that these 8 are fundamental building blocks for success. I hope you find value in “the 8 C’s of small business management” (1) Costs. One of the problems of boom times is that it breeds inefficiencies since unnecessary costs are left unattended as the company focuses on grabbing “the low hanging fruit” that these good times provide. Who wants to spend days looking at the” leaky pipe” when there are so many opportunities of bounty? In leaner economic periods the easy revenue dries up, but the pipe of inefficiency continues to leak. Thus it is key that all small business take a long look at all of their cash outputs and trim where necessary. This is often a painful decision, but it is essential for the future wellbeing of the company. This has to be the base point for all small businesses during hard times. Ask questions like; do I need the company car that I current drive? Am I wasting money on coffees? Do I over-order stationary? These are small details and we haven’t even discussed the big cost drivers yet, but consider Ryanair who famously cut costs by asking employees to stop using company electricity to charge their mobile phones! Excess fat can be found everywhere and in a world where cash is king, costs have to be trimmed (often to allow the money freed up to be spend elsewhere as investment in the business) (2) Customers Do you know who your customers are and more importantly do you understand them? Loyal customers are the commodity that everyone is scrambling for at the moment. It is imperative that every small business has a heightened knowledge of their base. Whether you are someone that has long or short buying cycle it is incredibly important that you are viewing your customers as assets to be nurtured and developed rather than simply transactional. There is so much data that can be mined from knowing your customers and you don’t necessarily need sophisticated CRM systems to have a rudimentary yet effective customer data base. Customer relationships can allow you to understand and predict, it allows you to foster emotional ties that are key to the customer lifecycle. If customers are the lifeblood of every business then how you interact with your customers before, during and after the transaction is the oxygen that helps keep the business alive. Your staff, if you have any, are also a key for communication strategy. How much input are you getting from them about what customers are talking about? Do you have a mechanism so that information can be passed upwards? Charles Dunstone of the Carphone Warehouse group famously said that if you’re looking after the customer and looking after the people who look after the customer you should be all right. (3) Competition Business is often a zero sum game. If you aren’t winning someone else is. That someone else is your competition. It constantly amazes me that so many businesses (a) don’t know who their competition is and (b) don’t know what their competition is up to. In a world of easy access to information it’s a sin not to be constantly looking at your competitors activities. Your competitors are looking at your business so you must be looking at theirs and be constantly thinking about what you must do to get an edge. If customers are not buying from you, where are they buying from and why? This basic thought has to be at the centre of all strategic decisions that you make. In my business of training the market is ultra competitive so when I am not successful with a pitch I need to understand why. Sometimes I can do nothing about it at the moment, but at worst its valuable information that I can use the next time I am selling. Henry Ford said “Competition is the keen cutting edge of business”, Walt Disney remarked that he “couldn’t operate without competition”. These were men that knew their markets and knew the importance of competitor analysis in order to get better. (4) Communication It’s a sad fact of business that if you wait for business to come to you then invariably you will struggle. In the age of mass communication all businesses have to be communicating what they are doing. Don’t wait for the phone to ring, pick it up and call someone. The internet has now provided a relatively cheap medium for all businesses to communicate with the world. Marketing doesn’t have to be hugely expensive, a wise man one said that “advertising is what you do when you can’t go and see all your potential customers yourself”. It’s rare that a product or service sells itself. If people don’t know you exist how can they buy from you? Go back to the costs principle. If you save £500 a year on trimming expensive coffees (or something similar) that’s £500 that you can spend communicating a message, that done right will produce a return on investment for the business. Always be communicating. Even a weekly blog will give you presence and is a cheap but effective communication with your customers. Do you have all your customers email details? Are you talking to them? Do you optimise every touchpoint that you have with your customers? (5) Cleverness If the definition of insanity is doing the same thing day in and day out hoping for different results then a large proportion of businesses are trading insanely. If you have struggled for the past 12 months and are doing nothing differently then what’s the end result going to be? Use people to brainstorm new ideas. Try new things. Do things that you don’t like doing to get you out of a comfort zone and change the game. It’s incredible the numbers of new avenues that are open to business when they tweak what they are doing and adopt new ideas. For example Don Pepper and Martha Rogers revolutionised business thinking by suggesting that profits could be maximised by selling more things to fewer people. Is that your business? Maybe you want the mass markets as your target? Regardless of what you want to do, you still need to be thinking business in a focused manner with a goal of emerging with clever tactics that will allow you to grow. Scattergun approaches do not work. You must be clever with what you do and run with it. (6) Closing If you are not selling you are not trading. Selling is the cornerstone of every business, without it your product or service is just another commodity. Selling brings your offerings to life. It’s a simple fact that those than can sell do better than those that can’t. Selling is a fluid dynamic ongoing process. Every interaction you have outside your company should be about the sale. You don’t have to be hard selling all the time but you must be aware that you are at some stage of the sale process constantly. Always Be Closing, never were truer words written. A lot of small business owners don’t like selling, it’s not the reason they got into business. Some people see selling as a dirty word and view it as beneath them. These businesses will fail unless they have are lucky enough to have something that sells itself. Read any business book, the giants of business all knew the importance of selling and were willing from the start to get their hands dirty. Without the sales there can be none of the trimmings of happiness or success that most business owners aspire to. (7) Concentration Business has to have a focus. Business people have to understand that business is simple but that it’s not easy. By this I mean that production of wealth is not overly complicated but it’s something that need time effort and concentration. Hard work i.e. concentrating on your business is essential. If something sounds like easy money it’s probably not, it just means that the person making that money makes it look easy by investing huge amounts of their concentration and focus to it. We all must train ourselves to do better, to be more efficient with our outputs. This requires focus and concentration and it’s often a long process. Malcolm Gladwells theory in his book Outliers is an example of this. To be fantastic requires huge time and effort. The only place success comes before work is in the dictionary. (8) Calibre You must be good at what you do. The offering that you make to the marketplace has to be of sufficient calibre so as to be more desirable to customers than your competitors. This means that small business cannot be all things to all people and has to have a focus. For example it’s almost impossible to compete on all of marketing’s 5 P’S. Selling a blue chip product and competing on price is both difficult and dangerous, if you are a low cost- low margin offering, then aside from price it’s difficult to compete on the other 4. The point here is that it is essential to understand that business leaders find a way of bringing something to market and then tweak it until it’s as close to perfect as they can get it. How often have we read of people who are always scrambling for new ideas that sound great but are in fact taking them away from their core offering? “Big think” is great fun and it’s often the “sexy” side of business however a core fundamental is that big think is useless unless the minute details are managed. The distinctly unsexy side of business is often the implementation and management of ideas, it is this attention to detail that determines the calibre of your offering and will define your success. There we have it. Eight fundamentals for all small businesses. I firmly believe that there are no small businesses that cannot successfully adopt all of the above. This is not a magic formula for successes. Unlike too many business books out there I do not advance a claim that success is a just “an add water and stir” process. Reading about business is great and understanding business an ongoing necessity. However success comes only from another C word, competent. The above 8 tips are essential for all businesses but they will not remotely guarantee success without being competently applied to your business. Simon Kenny is a sales and leadership director with Skills4Sales
by: Simon Kenny
It’s an unfortunate fact of commercial life that the world of business does not have a unifying theory of everything. Each situation is different and poses different challenges and opportunities for everyone engaged in the business world. Were there to be a template that all small businesses could use then life would be fantastically easy and the rewards bountiful for all. However the economics of the marketplace and human factors dictate that this is an impossible scenario and that those business people that “play the game well” will have heightened success when compared to those that do not. The purpose of this article is to outline eight basic principles that can be used in every small business during the current economic climate to maximise the chances of current and future commercial success. Each of these principles is discussed in depth in other articles; the key to reading this article is to provide small business owners with a checklist and a brief explanation of why each principle is important. The list is by no means exhaustive but it is this writer’s view that these 8 are fundamental building blocks for success. I hope you find value in “the 8 C’s of small business management” (1) Costs. One of the problems of boom times is that it breeds inefficiencies since unnecessary costs are left unattended as the company focuses on grabbing “the low hanging fruit” that these good times provide. Who wants to spend days looking at the” leaky pipe” when there are so many opportunities of bounty? In leaner economic periods the easy revenue dries up, but the pipe of inefficiency continues to leak. Thus it is key that all small business take a long look at all of their cash outputs and trim where necessary. This is often a painful decision, but it is essential for the future wellbeing of the company. This has to be the base point for all small businesses during hard times. Ask questions like; do I need the company car that I current drive? Am I wasting money on coffees? Do I over-order stationary? These are small details and we haven’t even discussed the big cost drivers yet, but consider Ryanair who famously cut costs by asking employees to stop using company electricity to charge their mobile phones! Excess fat can be found everywhere and in a world where cash is king, costs have to be trimmed (often to allow the money freed up to be spend elsewhere as investment in the business) (2) Customers Do you know who your customers are and more importantly do you understand them? Loyal customers are the commodity that everyone is scrambling for at the moment. It is imperative that every small business has a heightened knowledge of their base. Whether you are someone that has long or short buying cycle it is incredibly important that you are viewing your customers as assets to be nurtured and developed rather than simply transactional. There is so much data that can be mined from knowing your customers and you don’t necessarily need sophisticated CRM systems to have a rudimentary yet effective customer data base. Customer relationships can allow you to understand and predict, it allows you to foster emotional ties that are key to the customer lifecycle. If customers are the lifeblood of every business then how you interact with your customers before, during and after the transaction is the oxygen that helps keep the business alive. Your staff, if you have any, are also a key for communication strategy. How much input are you getting from them about what customers are talking about? Do you have a mechanism so that information can be passed upwards? Charles Dunstone of the Carphone Warehouse group famously said that if you’re looking after the customer and looking after the people who look after the customer you should be all right. (3) Competition Business is often a zero sum game. If you aren’t winning someone else is. That someone else is your competition. It constantly amazes me that so many businesses (a) don’t know who their competition is and (b) don’t know what their competition is up to. In a world of easy access to information it’s a sin not to be constantly looking at your competitors activities. Your competitors are looking at your business so you must be looking at theirs and be constantly thinking about what you must do to get an edge. If customers are not buying from you, where are they buying from and why? This basic thought has to be at the centre of all strategic decisions that you make. In my business of training the market is ultra competitive so when I am not successful with a pitch I need to understand why. Sometimes I can do nothing about it at the moment, but at worst its valuable information that I can use the next time I am selling. Henry Ford said “Competition is the keen cutting edge of business”, Walt Disney remarked that he “couldn’t operate without competition”. These were men that knew their markets and knew the importance of competitor analysis in order to get better. (4) Communication It’s a sad fact of business that if you wait for business to come to you then invariably you will struggle. In the age of mass communication all businesses have to be communicating what they are doing. Don’t wait for the phone to ring, pick it up and call someone. The internet has now provided a relatively cheap medium for all businesses to communicate with the world. Marketing doesn’t have to be hugely expensive, a wise man one said that “advertising is what you do when you can’t go and see all your potential customers yourself”. It’s rare that a product or service sells itself. If people don’t know you exist how can they buy from you? Go back to the costs principle. If you save £500 a year on trimming expensive coffees (or something similar) that’s £500 that you can spend communicating a message, that done right will produce a return on investment for the business. Always be communicating. Even a weekly blog will give you presence and is a cheap but effective communication with your customers. Do you have all your customers email details? Are you talking to them? Do you optimise every touchpoint that you have with your customers? (5) Cleverness If the definition of insanity is doing the same thing day in and day out hoping for different results then a large proportion of businesses are trading insanely. If you have struggled for the past 12 months and are doing nothing differently then what’s the end result going to be? Use people to brainstorm new ideas. Try new things. Do things that you don’t like doing to get you out of a comfort zone and change the game. It’s incredible the numbers of new avenues that are open to business when they tweak what they are doing and adopt new ideas. For example Don Pepper and Martha Rogers revolutionised business thinking by suggesting that profits could be maximised by selling more things to fewer people. Is that your business? Maybe you want the mass markets as your target? Regardless of what you want to do, you still need to be thinking business in a focused manner with a goal of emerging with clever tactics that will allow you to grow. Scattergun approaches do not work. You must be clever with what you do and run with it. (6) Closing If you are not selling you are not trading. Selling is the cornerstone of every business, without it your product or service is just another commodity. Selling brings your offerings to life. It’s a simple fact that those than can sell do better than those that can’t. Selling is a fluid dynamic ongoing process. Every interaction you have outside your company should be about the sale. You don’t have to be hard selling all the time but you must be aware that you are at some stage of the sale process constantly. Always Be Closing, never were truer words written. A lot of small business owners don’t like selling, it’s not the reason they got into business. Some people see selling as a dirty word and view it as beneath them. These businesses will fail unless they have are lucky enough to have something that sells itself. Read any business book, the giants of business all knew the importance of selling and were willing from the start to get their hands dirty. Without the sales there can be none of the trimmings of happiness or success that most business owners aspire to. (7) Concentration Business has to have a focus. Business people have to understand that business is simple but that it’s not easy. By this I mean that production of wealth is not overly complicated but it’s something that need time effort and concentration. Hard work i.e. concentrating on your business is essential. If something sounds like easy money it’s probably not, it just means that the person making that money makes it look easy by investing huge amounts of their concentration and focus to it. We all must train ourselves to do better, to be more efficient with our outputs. This requires focus and concentration and it’s often a long process. Malcolm Gladwells theory in his book Outliers is an example of this. To be fantastic requires huge time and effort. The only place success comes before work is in the dictionary. (8) Calibre You must be good at what you do. The offering that you make to the marketplace has to be of sufficient calibre so as to be more desirable to customers than your competitors. This means that small business cannot be all things to all people and has to have a focus. For example it’s almost impossible to compete on all of marketing’s 5 P’S. Selling a blue chip product and competing on price is both difficult and dangerous, if you are a low cost- low margin offering, then aside from price it’s difficult to compete on the other 4. The point here is that it is essential to understand that business leaders find a way of bringing something to market and then tweak it until it’s as close to perfect as they can get it. How often have we read of people who are always scrambling for new ideas that sound great but are in fact taking them away from their core offering? “Big think” is great fun and it’s often the “sexy” side of business however a core fundamental is that big think is useless unless the minute details are managed. The distinctly unsexy side of business is often the implementation and management of ideas, it is this attention to detail that determines the calibre of your offering and will define your success. There we have it. Eight fundamentals for all small businesses. I firmly believe that there are no small businesses that cannot successfully adopt all of the above. This is not a magic formula for successes. Unlike too many business books out there I do not advance a claim that success is a just “an add water and stir” process. Reading about business is great and understanding business an ongoing necessity. However success comes only from another C word, competent. The above 8 tips are essential for all businesses but they will not remotely guarantee success without being competently applied to your business. Simon Kenny is a sales and leadership director with Skills4Sales
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